Lowe’s is testing the use of VR and AR as a means to boost commercial sales

To compete with online retailers, brick-and-mortar retailers are turning towards augmented and virtual reality tools to attract consumers. Lowe’s Innovation Labs is experimenting with virtual and augmented reality to boost retail sales. Programs such as Holoroom How-To and Holoroom Test Drive allow users to visualize and experience products prior to purchase. The Innovation Labs are